With today's mad rush by every company to get a business website, it is wise to advise companies about the fact that creating a website for your business may be essentially damaging your company's reputation.
Why? How? You may ask
Did you know that if your business website is dormant, visitors (that is if you even have any visitors at all) may erroneously believe that your company must have become dormant as well. Maybe that is why the last update on your business' official website is 1 and half years old. Trust me nothing could present you as being unserious with your business as this. Especially if your company is the type that requires frequent update like schools, hotels, religious organizations (like churches), etc.
For example, if you retail clothing and accessories, how do you explain to your potential customers online that the exact products displayed in your online business website 1 year ago are still the same products that are still in your store today. Don't you think it would be safe to assume that you are no longer in business?
Or how would you expect me to believe you are still in business when I send you an email via the address on your business website and I get no response from your company after 1 month. This is very common with Nigerian company websites.
What most companies do not understand is that the internet is a very dynamic world and it is either you change and adapt or you die and get forgotten.
In conclusion, I would like to advise companies that if they must own a website for business, they must be willing to establish a department for managing their online presence or simply outsource that service to a professional web and social media management consultant.
SOURCE: http://ebrandpromotion.com/website-design-nigeria/index.php/blog/7-your-business-website-may-be-hurting-your-company-find-out-how
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The successful candidate shall be responsible for the following functions:
1. Marketing plan
• Design, implement, and facilitate annual marketing plan for the firm.
• Support and facilitate development and implementation of section business/marketing plans.
• Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
• Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors.
2. Marketing budget
• Plan and administer the firm’s Marketing Operations budget;
• Support development of regional marketing budgets.
3. Manage marketing suppliers
• Negotiates with media agents to secure agreements for translation of materials into other media.
• Edits materials according to specific market or customer requirements.
• Develop promotional materials including marketing collateral and print copies
4. Oversee corporate communications activities
• External communications and systems
• Internal communications and systems
• Public relations efforts
• External vendors and consultants
5. Develop and administer marketing database
• Includes client and prospect information, mailing list applications, access to financial reports, etc.
6. Manage marketing dept
• Supervise Marketing Officers, and Client Services Officers.
• Make staffing and hiring decisions within marketing department.
• Build and develop a marketing team which is competent, dedicated and efficient.
• Manage day to day activity with PR, press and marketing communications agencies
7. Develop business unit
• Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
• Ensure the integration of the business unit marketing function within that of the greater group, and ensure that the business unit optimizes its use of shared and support services.
• Assist the business unit to meet its objectives, live the values and culture and to practice company policies.
Job Requirements:
1. BS/BA in Marketing or related field
2. Minimum 5 years marketing experience at a small to mid-size professional services organization.
3. 2 years experience as Head, Marketing.
4. Experience with new media and internet advertising
5. Detail-oriented with the ability to manage projects from inception through execution
6. Excellent communication skills, both verbal and written
7. A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
8. Entrepreneurial, self-starter with hands-on approach
The successful candidate shall be responsible for the following functions:
1. Marketing plan
• Design, implement, and facilitate annual marketing plan for the firm.
• Support and facilitate development and implementation of section business/marketing plans.
• Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
• Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors.
2. Marketing budget
• Plan and administer the firm’s Marketing Operations budget;
• Support development of regional marketing budgets.
3. Manage marketing suppliers
• Negotiates with media agents to secure agreements for translation of materials into other media.
• Edits materials according to specific market or customer requirements.
• Develop promotional materials including marketing collateral and print copies
4. Oversee corporate communications activities
• External communications and systems
• Internal communications and systems
• Public relations efforts
• External vendors and consultants
5. Develop and administer marketing database
• Includes client and prospect information, mailing list applications, access to financial reports, etc.
6. Manage marketing dept
• Supervise Marketing Officers, and Client Services Officers.
• Make staffing and hiring decisions within marketing department.
• Build and develop a marketing team which is competent, dedicated and efficient.
• Manage day to day activity with PR, press and marketing communications agencies
7. Develop business unit
• Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
• Ensure the integration of the business unit marketing function within that of the greater group, and ensure that the business unit optimizes its use of shared and support services.
• Assist the business unit to meet its objectives, live the values and culture and to practice company policies.
Job Requirements:
1. BS/BA in Marketing or related field
2. Minimum 5 years marketing experience at a small to mid-size professional services organization.
3. 2 years experience as Head, Marketing.
4. Experience with new media and internet advertising
5. Detail-oriented with the ability to manage projects from inception through execution
6. Excellent communication skills, both verbal and written
7. A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
8. Entrepreneurial, self-starter with hands-on approach
Thursday, March 3, 2016
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